Run your first audit

What you need

The business's website address, its name as customers know it, and the city it serves. The kind of business (for example “plumber”) is optional, but it makes the competitor comparison more accurate.

Steps

1. Press New audit at the top of any page.
2. Enter the website, business name and city, and the kind of business if you know it.
3. Start the audit. It usually takes under a minute; you can leave the page and come back.
4. Open the report when it is ready. It is also listed under Reports and on your Dashboard.

What gets checked

• The homepage and the pages a customer is most likely to open next, such as services and contact pages.
• How fast the site loads on a phone.
• The business's Google listing: rating, reviews, hours, photos, and where it appears for its kind of business in its city.
• Three nearby competitors from Google's local results.
• On paid plans: backlinks, how reviews are answered, and listings on other directories.

If the audit fails

Some websites block automated visitors or are down when we call. The report page says what happened. Check the address opens in your own browser, then try again. An audit that fails does not count against your monthly allowance.