Record a two-minute video audit

Why bother

A full report is long, and a busy owner won't read it. A two-minute video of you walking through their score and the three things you would fix first gets watched, and it shows that a person looked at their business.

Open the walkthrough

1. 1Open a report and press “Present”. The report opens as a handful of full-screen screens: the score, the seven areas, the top three priorities, who Google shows first, and what fixing them would do.
2. 2Move between screens with the arrow keys or the space bar.
3. 3Under each screen is “What to say”: a few sentences written from that audit's findings. On paid plans, “Write with AI” rewrites them in a more conversational voice.

Record it

1. 1Read the notes through once. Say them in your own words; they are a prompt, not a script.
2. 2Press “Notes in a separate window” and move that window out of the area you will record, or press “Hide notes” if you know what you want to say.
3. 3Start your screen recorder (Loom, Zoom, QuickTime or any other) on the presentation's tab or window, with your camera on if you like.
4. 4Walk through the screens. About two minutes is right; the notes show how long they take to say.

Send it

• Put the video link in your outreach email, with the report link beside it.
• “Copy client link” gives a link to the same walkthrough without your notes, for a client to click through themselves or for you to share your screen on a call.
• On Agency and Scale, the last screen shows your agency's name and contact details.

Good manners

• Describe gaps as opportunities. The owner didn't ask to be audited.
• Use only what the report says. Don't promise rankings or revenue.
• One video per business. A recording that could be about anyone is worse than no video.