Connect HubSpot, webhooks and the API

Send leads to your CRM and let your own systems react when an audit finishes.

Scale · about 10 min · In the app: Integrations, API reference

HubSpot

Open Tools → Integrations and connect your HubSpot account.
On Lead opportunities, send a lead to HubSpot. A company is created with its score, top issue, contact details and a link to the report.
Sending the same lead again updates that company. It never creates a duplicate.

Webhook

Enter an address on the Integrations page and we will call it each time an audit finishes. Each call is signed with your webhook secret so you can check it came from us. A call that fails is retried; if we give up, the owner gets an email.

API keys

Create a key on the Integrations page to start audits and read results from your own software. A key acts as a team member: it can't change billing, team, branding or account settings. The API reference lists every call with examples.

Google Sheets (Agency and Scale)

Tables such as Lead opportunities have an “Export to Google Sheets” button, which creates a spreadsheet in your connected Google account. With several accounts connected, choose which one on the Search and traffic page.

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