Track search rankings and competitors
Follow where a business appears for the searches that matter, and how it compares with the businesses around it.
Freelancer, Agency and Scale · about 5 min · In the app: Keyword rankings, Competitors
Track a search phrase
- Open Tools → Keyword rankings and choose the business.
- Add the phrases its customers search for, such as “emergency plumber”.
- Each check records where the business appears in Google's local results and in the ordinary results below them, and who holds the top places.
Reading the positions
- The local position is the business's place among the map results.
- “Not in the results checked” means it wasn't among the first twenty.
- Rankings move from day to day. Look at the direction over a few weeks, not at one check.
Compare with competitors
Every audit names three nearby competitors from Google's local results. On the Competitors page you can audit them too and see their scores beside the business's own, pillar by pillar. It shows where the business is behind, and where a competitor is weak.
The competitor comparison is included on every plan, the Free plan too.
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